Market Research Analysts and Marketing Specialists

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Market research analysts and specialists use data and statistics to study market conditions in a given area , assessing the potential of products and services. According to the Bureau of Labor Statistics, they work in almost every industry, and their employment prospects are expected to rise much faster than the average national rate through 2020, especially for those with a master’s degree.

In 2012, U.S. market research analysts earned national median wages of $28.99 per hour, or $60,300 per year, in a large and rapidly growing job market. In 2010, 282,700 market research analysts were employed in the U.S., a figure set to rise to 399,300 by 2020, in a 41% increase creating 19,180 new jobs.

North Carolina market research analysts kept apace of t he national average in 2012, with median wages of $28.54 per hour, or $59,400 per year. In 2010, 9,750 market research analysts were employed in N.C., a figure set to rise to 13,580 by 2020, in a 39% increase creating 640 new jobs. A glance at the many jobs currently available at both the national and local levels reveals a career path rich with opportunity.

If you are interested in a career in market research analysis, NC State, with one of the oldest and most respected statistics programs in the nation, can help. Most market research analysis jobs require a four-year bachelor’s degree, while some require a master’s. After earning your BS in Statistics on our campus in Raleigh, you can pursue your MS in Statistics online, augmenting it with an online Certificate in Applied Statistics.

Education Required:

Highest level of education associated with this occupation.

#Education Level%
0Bachelor's Degree71
1Master's Degree21

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